It has been a while since I have blogged because it has been a very busy month but I am back to give you some more information on digital marketing that is important to any business' success.
I have noticed that many companies that might have a website do not take full advantage of social media because they believe that having a website is enough or they do not think that their target customers are on Facebook, Twitter, LinkedIn, etc.
Having a website is NOT ENOUGH. Let's say that company X is a website that sells hats and has a website and nothing else and company Y also sells hats but not only do they have a website but they are on 3 social networks. If a consumer looking for hats searches hats on google, bing, yahoo, etc they are going to get ONE result link for company X and might get up to 4 result links for company Y because the social networks will appear in results as well. So essentially a company will gain more links in SERPs(search engine result pages) for each social network page they are listed on.
It is also NOT ENOUGH to just sign up for a Facebook or Twitter. The pages need to be optimized and updated just like a website so that just like your website it can climb higher in multiple searches. This Social Network pages can act as micro websites and provide links to your main website.
Yes, it will take time and effort but will be very beneficial in the long run to a company's overall internet marketing strategy.
I have noticed that many companies that might have a website do not take full advantage of social media because they believe that having a website is enough or they do not think that their target customers are on Facebook, Twitter, LinkedIn, etc.
Having a website is NOT ENOUGH. Let's say that company X is a website that sells hats and has a website and nothing else and company Y also sells hats but not only do they have a website but they are on 3 social networks. If a consumer looking for hats searches hats on google, bing, yahoo, etc they are going to get ONE result link for company X and might get up to 4 result links for company Y because the social networks will appear in results as well. So essentially a company will gain more links in SERPs(search engine result pages) for each social network page they are listed on.
It is also NOT ENOUGH to just sign up for a Facebook or Twitter. The pages need to be optimized and updated just like a website so that just like your website it can climb higher in multiple searches. This Social Network pages can act as micro websites and provide links to your main website.
Yes, it will take time and effort but will be very beneficial in the long run to a company's overall internet marketing strategy.