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Why is Social Media Marketing Necessary?

7/17/2015

The internet is changing every day with new ways to exchange information. The information that is being shared has also become more personal and easy to access. This change has been driven by the innovation of social media platforms like Facebook, Twitter, YouTube and blogging.

The question for business owners is not if they should utilize social media it is what is the best way to. I have mentioned in my earlier posting, How Social Network Pages Help with Search Rankings, that it is not enough to just sign up for a social network. You must use the 3 C's of Social Media Marketing so that you can gain followers who not only read your postings but interact with you. It is important to target relevant consumers and post information that will be useful to them and make them want to frequently return to your page.

Facebook is becoming the most visited website taking over Google and may soon become the number one search engine on the internet so it is imperative for every business to have a social media presence.

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How Social Network Pages Help With Search Rankings

7/3/2015

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It has been a while since I have blogged because it has been a very busy month but I am back to give you some more information on digital marketing that is important to any business' success.

I have noticed that many companies that might have a website do not take full advantage of social media because they believe that having a website is enough or they do not think that their target customers are on Facebook, Twitter, LinkedIn, etc.

Having a website is NOT ENOUGH. Let's say that company X is a website that sells hats and has a website and nothing else and company Y also sells hats but not only do they have a website but they are on 3 social networks. If a consumer looking for hats searches hats on google, bing, yahoo, etc they are going to get ONE result link for company X and might get up to 4 result links for company Y because the social networks will appear in results as well. So essentially a company will gain more links in SERPs(search engine result pages) for each social network page they are listed on.

It is also NOT ENOUGH to just sign up for a Facebook or Twitter. The pages need to be optimized and updated just like a website so that just like your website it can climb higher in multiple searches. This Social Network pages can act as micro websites and provide links to your main website.

Yes, it will take time and effort but will be very beneficial in the long run to a company's overall internet marketing strategy.

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The 3 C's of Social Media Marketing

6/5/2015

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Anybody who has taken a marketing class or knows anything about marketing has heard of the 4 P's. Product, Price, Place, Promotion. However, in this blog entry I am going to preach the 3 C's of social media marketing.

My 3 C's of Social Media Marketing are:
1. Content
2. Creativity
3. Community

Content
Content is the most essential aspect of a great social media campaign. If the content is well written and targeted to what the consumer wants as well as updated frequently then the groundwork is set for it to be very successful for your business.

Creativity
When using social networks to promote your business you must become very creative with your content that you are posting. This could mean posting a creative video advertisement on YouTube or coming up with a promotion for Facebook fans or Twitter followers. If the creativity of your content is identical to your competitors then there is no reason for customers to view your networks.

Community
The last C is community. You want to create a community of followers so your network can be interactive and become a place where your target audience wants to frequently visit. You can create a community by answering customer questions individually and trying to facilitate a conversation between customers. If the first 2 C's are done right and successfully then you will see the last C, community, easily start to develop.

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Thanks!

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A List of Actions a Small Business Should Take To Start Marketing Through Social Media

4/3/2015

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Happy Holidays everyone. With the holidays being so busy I haven't had a chance to update the blog in a while. But I am back with some great SEO and Social Media Marketing tips.

Many small businesses are not getting the most out of their marketing budget. Having a well managed social network page can go a long ways in terms of web presence and achieving a higher rank on Google and other search engines.

I have come up with a list of actions a small business should do to get a start with Social Media Marketing.

1. First is to decide on 3 or more social networks that you will commit your time to updating. I suggest LinkedIn, Facebook and Twitter. However, the networks that you choose to pursue first depend on what type of business you are running. A resort hotel may want to pursue a YouTube site because it gives the customer more of a visual of what the resort offers. LinkedIn isn't the ideal place for a children's clothing store because the audience is older. You should start with 3 and then try to eventually use as many as you can.

2. Update, Update, Update. A facebook fan page, twitter account or a blog will be almost useless if the content isn't updated as frequently as possible.

3. Create useful content directed to your target market. What are they searching for? If you own pizza place you want to write about pizza (duh!) but not just about why your pizza is the best. Write about pizza in general. How it is made, different ingredients, and recent news about the pizza industry. Someone may be hungry and want to know how pizza is made, read your article and decide to buy from you instead!

4. Don't forget to post pictures, videos and links on your social network page. This is a great way to interact with your customers. It makes everything feel more personal and you can begin to build relationships with your customers.

5. Updating these sites often can be difficult for a small business owner so if you find you don't have that much time you should look into hiring a online marketing company. Make sure that you sit down with the company and make sure they know your business and marketing strategy before you hire them.

It is absolutely essential for a business, small, medium or large to capitalize on social media and building their online presence. However, marketing on social networks must be approached in the right way or it could hurt your brand reputation.

*I encourage anyone to comment on my blog entries if they have any questions or general comments.

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How Scott Brown Won the Senate Seat Through Internet Marketing

1/22/2010

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In one of the biggest and most meaningful elections in a while (although that presidential one where the US elected its first African American President was pretty big!) the winner Scott Brown strategically used internet marketing to win over voters. The old school ad man can say TV spots, traditional print advertisements, his (really annoying) robocalls and his adventures in his ever so famous truck won over the votes of the majority of Massachusetts voters however it was his internet marketing that captured the victory.

According to a social media poll published on the WordStream Internet Marketing Blog, Brown had significant advantages over Coakley in website traffic, YouTube viewers, Twitter followers and Facebook fans:

10:1 Website Traffic
10:1 YouTube Viewers
3:1 Twitter Followers
3:1 Facebook Fans

This data was collected on January 14 and increased throughout the election. Most of the other polls except for this one predicted a win for the Democrats. Now we see the importance of the internet for political candidates with Scott Brown's underdog win. Wait, was he really the underdog? This particular poll clearly sees him as the favorite.

Why is it so important for a politician to win the social media/web traffic race?

Social Media sites are a great way for candidates to gain trust, create a community of followers and advertise for free! Questions can easily be answered, and a candidate messages, beliefs, and positions can be swiftly communicated to the voting populace. Other forms of campaigning should still be done, however the world in how voters get there information is swiftly moving and it is the age of the internet. The careers of politicians, like Coakley (and her primary opponents) who don’t get it completely will suffer and perhaps should suffer for being so detached and out of touch with votes of all generations who spend more and more time on the web and look to the web for information before they look anywhere else. All of the original ways of campaigning (newspaper, signs, TV and radio and phoning) can lead people to your online campaign by showing including the web and twitter addresses. on signs, in tv spots and mentioning it in phone calls.

I also noticed that these both candidates were using pay per click advertising very heavily. It seemed that almost any website with a Massachusetts town in its content contained a PPC advertisement for one of the candidates, with the vast majority being Brown. They were also showing up in PPC ads on web searches pertaining to Massachusetts , the senate or the election itself. PPC advertisements can help the candidates to get the viewer thinking about the election, even if they don't click on the link and visit the website, the candidate’s name will be in the back of their heads similar to seeing a sign (yes, somewhat subliminal).

I think we will certainly see internet marketing become a bigger and bigger factor in political campaigns and its budget someday may even exceed TV, radio, and print budgets combined. If state and local politicians have not began to realize the importance of internet marketing to winning an election than maybe after Scott Brown's win it will finally become apparent: victory is won on the internet battlefield.

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Google and Bing announce real time search

12/7/2009

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Today Google and Bing, two of the top search engines, announce that they have added real time search which will feature results from Twitter and soon Facebook updates. Here is a link to give you an example of what I mean by this: http://www.google.com/search?hl=en&esrch=RTSearch&tbo=p&q=Google+real+time&aq=f&oq=&aqi=g1g-z1g8

As you can see halfway down the page is a real time results box which is being updated every second with twitter posts, articles and blog postings.
This means a lot to the SEO world and the organic listings. What it means is content must be updated frequently and keyword research must be done often.

This is a huge step for Social Media Marketing. Businesses who were making the decision to get into the world of social networks have their question answers with the introduction of real time search. Twitter and Facebook are essential to climbing on search rankings. However real time search will only be beneficial to the companies that constantly update their social network pages. Just having a Twitter or Facebook page means nothing unless it is active.

Overall real time search can be a very beneficial for the social network gurus and the companies with very hardworking, knowledgeable and active digital marketing departments or have hired the right online marketing company to work for them.

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