Google software engineer Matt Cutts, in an interview with WebPro News, has recently alluded to the fact that website speed may factor into Googles search engine rankings for 2010. This could be seen as very good news or bad news depending on how well your website is managed. Small Companies with fast sites could get a bit of a boost over some bigger companies whose sites are slower because of all of the content on their site. However unless your website is as slow as molasses I still don't think it will hurt companies with slower sites too much. I think it is a way for Google to speed up the web as a whole. Website Speed may very well replace meta tags as a new factor because recently search engines as stated that meta tags are not as much as a factor as they used to be.
Factoring in website speed is a good way to speed up the web and I like most people get very frustrated waiting for a site to load. However, there are so much already factoring into search results that I don't know how much time and effort marketers and business owners will put into making their site the fastest on the web. Content is key and it is worth it to sacrifice a little speed for more quality content. So in the end marketers need to find the perfect mix of quality content and website speed.
Matt Cutts interview:
http://www.webpronews.com/topnews/2009/11/13/google-page-speed-may-be-a-ranking-factor-in-2010
Factoring in website speed is a good way to speed up the web and I like most people get very frustrated waiting for a site to load. However, there are so much already factoring into search results that I don't know how much time and effort marketers and business owners will put into making their site the fastest on the web. Content is key and it is worth it to sacrifice a little speed for more quality content. So in the end marketers need to find the perfect mix of quality content and website speed.
Matt Cutts interview:
http://www.webpronews.com/topnews/2009/11/13/google-page-speed-may-be-a-ranking-factor-in-2010
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Digital Marketing Enthusiast and Founder of Dominate Digital™, Greg Wright shares advice on internet marketing techniques and the latest news.
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