The question for business owners is not if they should utilize social media it is what is the best way to. I have mentioned in my earlier posting, How Social Network Pages Help with Search Rankings, that it is not enough to just sign up for a social network. You must use the 3 C's of Social Media Marketing so that you can gain followers who not only read your postings but interact with you. It is important to target relevant consumers and post information that will be useful to them and make them want to frequently return to your page.
Facebook is becoming the most visited website taking over Google and may soon become the number one search engine on the internet so it is imperative for every business to have a social media presence.