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The 3 C's of Social Media Marketing

6/5/2015

3 Comments

 
Anybody who has taken a marketing class or knows anything about marketing has heard of the 4 P's. Product, Price, Place, Promotion. However, in this blog entry I am going to preach the 3 C's of social media marketing.

My 3 C's of Social Media Marketing are:
1. Content
2. Creativity
3. Community

Content
Content is the most essential aspect of a great social media campaign. If the content is well written and targeted to what the consumer wants as well as updated frequently then the groundwork is set for it to be very successful for your business.

Creativity
When using social networks to promote your business you must become very creative with your content that you are posting. This could mean posting a creative video advertisement on YouTube or coming up with a promotion for Facebook fans or Twitter followers. If the creativity of your content is identical to your competitors then there is no reason for customers to view your networks.

Community
The last C is community. You want to create a community of followers so your network can be interactive and become a place where your target audience wants to frequently visit. You can create a community by answering customer questions individually and trying to facilitate a conversation between customers. If the first 2 C's are done right and successfully then you will see the last C, community, easily start to develop.



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3 Comments
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